PMP Strategic and Operations Management Assessment
Knowledge and Understanding
Kl. Understand strategic management principles, theories and models K2. Understand operations management principles, theories and models
K3. Understand the business environment, including markets, the economy and the international environment, together with a critical understanding of its impact on business.
Al. Apply strategic management principles and/or theories to a real organisation. A2. Apply operations management principles and/or theories to a real organisation. A3. Using analytical tools analyse the current status of a real organisation
A4. Critically evaluate the strategic position of a real organisation
Critically evaluate the operational efficiency of a real organisation
A6. Make justified recommendations to improve efficiency and strategic position of a real organisation
Choose one of the following airlines as a case study: Easyjet, Ryannair or Wizzair. As a result of Brexit and/or other issues, the airlines are having to rethink their strategy as they will no longer be in the EU with the legislation and benefits it brings to airlines. What do you believe their strategy should be if they wish to continue expanding their business?
Select one of the above listed airlines
Using SWOT critically analyse their current position? K3, A3,
Select and apply one strategic management theory and principle that will guide your decisions in meeting your target and justify your choices? Kl,
Select and apply one operations management theory that will assist you in delivering upon your mandate and justify your decisions? K2, A2,
Make recommendations that will assist in maintaining the company’s operational efficiency and competitive position in the future A6
Summative Assessment 1: Poster Presentation
Poster Presentation (individual, 20% of overall module grade)
Duration for Presentation: 10 minutes
Task Description for Summative Assessment 1
Present a short background statement about the airline by stating the following: their aims and objectives; what types of products and services they offer and stating their target market.
Show the key strategic management theory and principle you have selected and demonstrate why it is significant for your study?
Show the operations management theory you will select and why it is significant for your study.
Final Summative Assessment 2: Main Project
Word Count and Weighting: 4000 words and 80% of final overall module grade
Write a detailed background synopsis of your chosen airline by stating the following: the aim and objectives of the company; what types of products and services they offer and their target market. 10%
Critically analyse the company’s current strategic position using the SWOT (Strength, Weakness, Opportunities and Threats). 20%
Using your knowledge of strategic management theory and principles, select and apply the most appropriate strategic management theory and principle, and justify your choice(s). You can choose more than one theory and principle if you think it is appropriate with reason. 30%
Using your knowledge of operations management theory and principles, select and apply the most appropriate operations management theory and principle, and justify your choices. 30%
Drawing on your knowledge of Strategic and Operations Management Theory and Principles, make key recommendations that would help to sustain the company’s future strategic and operations efficiency. 10%
Please use the APA 6th edition referencing style as officially approved and preferred by the University of Huddersfield. All cited materials must be arranged in an alphabetical order.
Look for appropriate journal and news articles via ‘Summon’
Use theory from appropriate Strategic Management and Operations Management textbooks available in the library or online
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