How To Attract Customers Business Essay

Firstly, I think if ACER wants to attract customers, it needs to know what customers would like. Why customers are going to buy your products? Some people pay attentions to Computer Configuration, this part of the people have some computer knowledge. However, a lot of women and children just pay attentions to Computer appearance. So ACER need to respond to guests needs.

Secondly, How to reduce the cost? I have an idea that is part. ACER need to find the lowest-cost part suppliers.

Finally, ACER is building a good brand image. ACER has a lot of Environmental Sustainability in Australia. For example, “Plant 1 Million Trees “, “Take Back Program” and Carbon Offset Programs with education departments. On the other hand, ACER needs to know their Social Responsibility.

The scope of the review:

I search about information about ACER. There are a large number of studies of PC Company in the general population. However, since the focus of this research is on ACER, these will not be reviewed in detail and will only be referred to as appropriate.

Main Body:

Change Configuration then attract customers.

In 2003, ACER has released its second- generation machine, the Travel Mate C110Tci. The configuration is the Intel Centrino package of Pentium M processor running at 1 gigahertz, 512 megabytes of RAM and 802.11b Wi-Fi wireless technology. It weighs just 3.2lb but still manages to provide about 2.5 hours of computing time. And it costs just $2000 online. So it has high Cost Performance. Some people will be attracting.

In 1995, in a major departure from the PC’s boxy look, Acer’s line of Aspire personal computers features the same rounded contours as a television set or videocassette recorder. Analysts say this is a breakthrough, because the PC has had essentially the same bland, corporate look for the past 15 years. Besides price, they say, the PC’s appearance will soon become a key selling tool in the fast-growing home market. With the big Christmas buying season beginning soon, Acer will be facing stiff competition in retail stores by market leader Packard Bell Electronics Inc. and other big rivals, including Compaq Computer Corp., International Business Machines Corp. and Apple Computer Inc. Packard Bell, based in Westlake Village, Calif., last year broke some new ground in design by adding amenities such as ear-level speakers on the PC, as well as color-coded cables to make it easier to start up. Apple, based in Cupertino, Calif., is known to be experimenting with new designs to its line of Macintoshes, which have been considered among the sleekest computers in the industry.

So ACER has to design a product of beautiful appearance and high-performance.

As CRN Senior Editor Joseph F. Kovar pointed out in the Nov. 8 issue, Shih and Acer President Rudi Schmidleithner have put their company in place to drive 100 percent of its sales through the channel. And in CRN’s monthly polls, Acer is being named by an increasing number of VARs as the provider of their best-selling PC.

When I saw in the PC battle for the throne of HewlettPackard between Dell and expand, it is becoming increasingly clear, and I think that the powerful 3 Acer orbit grab. Over time, Acer may just run to the Hewlett-Packard and Dell, the No. 2 point, ultimately, on the 1st.

When you peel the manufacturing process, HP and Dell, Acer, the story is very different.

HP and Dell are dependent on the matrix contract manufacturers, suppliers and assembly lines, spend a lot of effort to find the lowest-cost supplier of logistics. Meanwhile, Acer is a vertically integrated manufacturer, the most basic components. Obviously, this is an advantage in its final price of the complete system. This is, of course, unless HP or Dell are able to find lower-cost suppliers. But I bet there is likely to be on the internal components of occasions Acer, Dell and HP PC.

In any case, my point is that just 12 months ago, it looks like the PC battle comes down to a tug of war the war between HP and Dell do not have another serious contender emerging.

Acer has a stable income. This appeared to have to take advantage of its vertical integration, is now focused on the indirect channel.

ACER Social Responsibility: Business ethics is behind the organization, professional, institutional and social development of the process, has become the major challenges facing multinationals operating philosophy, Acer, must be met in the 21st century. This is a combination of principles and values ​​to guide management efforts for economic and social goals. The morality company realized that it must bear all the economic, legal, social and charitable responsibilities.

One of the elements of this management philosophy, is to reach a global balance, the target set by the company’s corporate social responsibility program integrates human, environmental and social resources.

Corporate Social Responsibility is a business issue and licensing business in the 21st century. Therefore, as the world’s leading PC brand, Acer comprehensive corporate social responsibility strategy.

Since 2006, Acer has a comprehensive and in-depth review of its actions to promote sustainable development. By integrating and embedding corporate social responsibility into their business operations, and actively participate in global corporate social responsibility initiatives, Acer has demonstrated its commitment to corporate social responsibility and determination. Try also continuing to contribute to global sustainable development.

Acer Environmental Sustainability: Acer worldwide is fully aware that our products may be due to the potential impact on the environment. Thus, taking into account our product design from the outset, production methods, in order to reduce the environmental load, in addition to the users’ needs, functional and value-added. In this world of limited natural resources, Acer attaches great importance to all the best use of material resources. One of our first principle to extend the life of the product, and to optimize the use of our resources. In order to ensure that all Acer products comply with environmental regulations require the customer’s needs, our environmental product requirements, to ensure that all designs are compliant energy saving, low toxicity, ease of recycling and green label. In these standards, low toxicity standards restrict the use of hazardous substances, including batteries and packaging materials. Green labeling standards to ensure that strict standards, recycling labels and packaging materials, labels, material label. Acer attaches great importance to its responsibilities for environmental protection, and keen attention to international trends in this regard. In addition to actively keep pace with the international trend of environmental protection, Acer every effort to design environmentally friendly products, in line with relevant international and domestic laws and regulations.

So we know ACER is building a good brand image.


The first literature show ACER has good product and attract customers.

The second literature show is a vertically integrated manufacturer that builds most of the components itself. And it is better than HP and DELL’s model.

The final literature show ACER is building a good brand by this means of Corporate Social Responsibility and Environmental Sustainability.

So we are going to search about ACER’s issue and strategy at next weeks.

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